The App Store makes it simple for users to discover, purchase, and download apps for Mac, iPhone, iPad, Apple Watch, and Apple TV. If you are ready to distribute apps, the Apple Developer Program provides everything you need to build and distribute apps on the App Store.
Connecting to the iTunes Store. If you don't have iTunes, download it for free. If you have iTunes and it doesn't open automatically, try opening it from your dock or Windows task bar. ITunes is a free application for Mac and PC. It plays all your digital music and video. It syncs content to your iPod, iPhone, and Apple TV. And it's an entertainment superstore that stays open 24/7.
Account Set Up
Before submitting your app for review, you need to provide tax and banking information, review contracts and set up your account and users in App Store Connect.
Preparing and Submitting Apps
Get step-by-step instructions on configuring your code and data, testing on devices, and submitting your apps for distribution.
App Review
We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. We review every app submitted based on a set of technical, content, and design criteria. Read the following guidelines for more details.
Managing Apps
Get information on managing your apps, including editing metadata, submitting updates, downloading crash logs, and viewing sales and financial reports.
Marketing Apps
Download artwork for use in your marketing communications, and read the marketing guidelines for details on using App Store badges and Apple product images, as well as best practices for App Store marketing.
Technical Notes and FAQs
Developer Forums
Post development topics and get answers from Apple engineers and other developers.
Contact Us
App Store Connect and App Review
Select the category that best describes your question.
Intellectual Property Issues
If you believe that an app on the App Store infringes your intellectual property rights, you can submit a claim at the following link and Apple Legal will put you in contact with the provider of the disputed app:
Apple Apps Store Free Downloads
App Name Issues
Apple App Store For Windows 10 Laptop
If you believe that an app is preventing you from using the app name that you have rights to use, you can submit a claim at the following link. Where appropriate, Apple Legal will forward your contact information and claim to the developer of the blocking app so that they can contact you directly.
App Removals and Appeals
Apple sometimes receives notices that require us to remove content on the App Store. We may also remove content for the reasons set forth in the App Review Guidelines or any of our agreements with you. Apple will notify you when, where, and why an app is removed from sale, with the exception of situations in which notification would be futile or ineffective, could cause potential danger of serious physical injury, could compromise Apple's ability to detect developer violations, or in instances related to violations for spam, phishing, and child exploitation imagery. Whenever possible, apps that are removed from the App Store will only be removed in countries and territories specific to the issue, and will remain available in locations that aren't impacted. If you believe your app should be reinstated on the App Store, you can appeal the removal:
iOS and iPadOS Usage
As measured by the App Store on June 17, 2020.
The App Store makes it simple for users to discover, purchase, and download apps for Mac, iPhone, iPad, Apple Watch, and Apple TV. If you are ready to distribute apps, the Apple Developer Program provides everything you need to build and distribute apps on the App Store.
Connecting to the iTunes Store. If you don't have iTunes, download it for free. If you have iTunes and it doesn't open automatically, try opening it from your dock or Windows task bar. ITunes is a free application for Mac and PC. It plays all your digital music and video. It syncs content to your iPod, iPhone, and Apple TV. And it's an entertainment superstore that stays open 24/7.
Account Set Up
Before submitting your app for review, you need to provide tax and banking information, review contracts and set up your account and users in App Store Connect.
Preparing and Submitting Apps
Get step-by-step instructions on configuring your code and data, testing on devices, and submitting your apps for distribution.
App Review
We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. We review every app submitted based on a set of technical, content, and design criteria. Read the following guidelines for more details.
Managing Apps
Get information on managing your apps, including editing metadata, submitting updates, downloading crash logs, and viewing sales and financial reports.
Marketing Apps
Download artwork for use in your marketing communications, and read the marketing guidelines for details on using App Store badges and Apple product images, as well as best practices for App Store marketing.
Technical Notes and FAQs
Developer Forums
Post development topics and get answers from Apple engineers and other developers.
Contact Us
App Store Connect and App Review
Select the category that best describes your question.
Intellectual Property Issues
If you believe that an app on the App Store infringes your intellectual property rights, you can submit a claim at the following link and Apple Legal will put you in contact with the provider of the disputed app:
Apple Apps Store Free Downloads
App Name Issues
Apple App Store For Windows 10 Laptop
If you believe that an app is preventing you from using the app name that you have rights to use, you can submit a claim at the following link. Where appropriate, Apple Legal will forward your contact information and claim to the developer of the blocking app so that they can contact you directly.
App Removals and Appeals
Apple sometimes receives notices that require us to remove content on the App Store. We may also remove content for the reasons set forth in the App Review Guidelines or any of our agreements with you. Apple will notify you when, where, and why an app is removed from sale, with the exception of situations in which notification would be futile or ineffective, could cause potential danger of serious physical injury, could compromise Apple's ability to detect developer violations, or in instances related to violations for spam, phishing, and child exploitation imagery. Whenever possible, apps that are removed from the App Store will only be removed in countries and territories specific to the issue, and will remain available in locations that aren't impacted. If you believe your app should be reinstated on the App Store, you can appeal the removal:
iOS and iPadOS Usage
As measured by the App Store on June 17, 2020.
92% of all devices introduced in the last four years use iOS 13.
81% of all devices use iOS 13.
iPad
93% of all devices introduced in the last four years use iPadOS.
73% of all devices use iPadOS.
Measure your app's performance and get unique insights with data you won't find anywhere else using App Analytics, Sales and Trends, and Payments and Financial Reports. Available in App Store Connect, these tools are included with Apple Developer Program membership and require no technical implementation.
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App Analytics
Find out how customers discover and engage with your app.
App Store Performance
See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page. You can also measure the percentage of views of your app on the App Store that result in a first-time download. This data provides insight into how your marketing efforts and metadata changes affect downloads.
Marketing Campaigns
Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. Track downloads from Smart App Banners in Safari and cross-promotion in apps that use StoreKit to display your product page. Create unique links for each marketing campaign, so you'll understand your average spend per user and know which campaigns drive the most downloads.
Apple Com App Store Downloader
App Engagement and Usage
Track a variety of user engagement metrics, find out if users continue to use your app, and view the number of installations, sessions, and active devices. This information allows you to evaluate the impact of product changes, such as adjustments to the onboarding experience or the addition of special in-app content. View crash and deletion data by platform, app version, and operating system version to pinpoint potential causes and create a better user experience.
Paying Users
View the number of unique paying users by day, week, or month. The daily number of unique paying users can help you assess whether changes you make impact user spending within your app. Filter sales per paying users by source to learn the average spend per user from a particular campaign, app, or website.
Sales and Trends
Get Apps Download Apps
Get daily data to understand your app's performance and forecast your sales. Download reports with additional data to conduct deeper analysis.
Subscription Activity
View the number of active paid subscribers, subscribers that continue renewing, subscribers that convert to a standard price from an introductory price, and more. See how many new customers subscribe each day, as well as daily subscription sales, reasons a subscription has been cancelled (including billing issues and price increases), and more. You can also filter this data by metrics, such as app, subscription,and other metrics to analyze performance.
Business Performance
View data for first-time downloads of your apps, initiated sales, initiated pre-orders, and estimated proceeds. You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics.
Payments and Financial Reports
View your final proceeds for each month, with earnings broken out by territory and currency. See the rates used to convert your earnings from local currencies (when available) and any taxes and adjustments applied. You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month.
Getting Started
To get started, sign in to App Store Connect. These tools are available to the following roles: Account Holder, Admin, Sales, and Finance.
